Know the second a competitor
changes their landing page.
Add your competitors' URLs and let SpyLand check them every day. We catch real copy, pricing, and CTA changes — then the AI tells you what changed, why they did it, and what to test on your own page.
- What changed
- Moved from a free-forever hook to a paid trial, and bumped their social-proof number.
- Why
- They're filtering for higher-intent signups and leaning on momentum to justify price.
- What to test
- A/B a trial-led CTA on your pricing page and refresh your own proof numbers.
How it works
From a URL to an insight.
In three steps.
No scripts and no dashboard to babysit. Add a competitor and SpyLand does the watching for you.
- 01
Add competitor URLs
Paste any competitor's landing, pricing, or feature page. Track as many as your plan allows — no scripts, no setup.
- 02
We watch them every day
SpyLand captures each page and detects real copy, pricing, and CTA changes, ignoring CSS, ads, and script noise.
- 03
Get the AI's read where you work
The moment something changes, the AI tells you what changed, why, and what to test — by email, Slack, Discord, or webhook.
Daily
Automated checks on every competitor page so you never have to look manually.
Markdown-first
Detection that ignores CSS and JS noise and flags only real copy and structure changes.
Timeline
Compare any two versions of a page and watch how a competitor's pitch evolves over time.
Why SpyLand.ing
Everything you need to learn
from competitors - nothing you don't.
Stop manually re-checking competitor sites. SpyLand.ing watches their landing pages daily and tells you what changed, why, and what to test on yours.
AI Change Analysis
Every change comes with what changed, why they did it, and what to test on your page.
Daily Change Detection
Markdown-first monitoring ignores CSS and JS noise to catch real copy and structure edits.
Before/After Screenshots
See exactly how a competitor's page looked before and after each change, side by side.
Momentum Score
Spot which competitors are shipping fast and which have gone quiet at a glance.
Instant Alerts
Get pinged by email, Slack, Discord, or webhook the moment a page changes.
Swipe File
Save the changes worth copying and build a library of proven conversion ideas.
The problem
Your competitors keep shipping
while you're not looking.
The old way
You open ten competitor tabs every Monday, squint for changes, and still miss the new headline they shipped on Wednesday.
The new way
Add a competitor URL to SpyLand.ing, then let daily checks catch every meaningful change and tell you exactly what to copy.
SpyLand.ing caught a pricing change on our biggest competitor the same morning they shipped it. We reworked our own page before lunch instead of finding out weeks later.
Sophie
Indie Hacker
I used to open ten competitor tabs every Monday. Now SpyLand.ing does it for me and the AI tells me exactly what they changed and why.
Alex
Course Creator
The before/after screenshots and copy diffs are gold. SpyLand.ing turned competitor watching into a real testing pipeline for our landing page.
Jordan
SaaS Founder
SpyLand.ing pays for itself the first time a rival rewrites their hero. We get the alert, read the AI breakdown, and know what to test on our page that same day.
Michel
Growth Marketer
Features
Watch every competitor move.
On autopilot.
Real SpyLand.ing demos of how we catch copy, pricing, and CTA changes the moment they ship.
Markdown-first change detection
We compare the real content, not pixels. CSS, animations, and script noise are ignored so you only hear about copy, pricing, and structure changes that matter.
- 14 style changes
- 8 script reorders
- 3 ad slots
- tracking pixels
What changed, why, what to test
Every change gets an AI breakdown: what they changed, the conversion strategy behind it, and 3-5 things to test on your own page.
- What changed
- They swapped the hero CTA from “Start free” to “Get a demo” and removed the $0 plan from pricing.
- Why
- They're shifting upmarket — trading self-serve volume for sales-qualified leads with higher contract value.
- What to test
- Keep your free tier visible and A/B a “still free” banner to capture the buyers they just abandoned.
Before and after, side by side
We capture the page on every check so you can see exactly how the hero, pricing, or CTA looked before and after the change.
Version-comparison timeline
Scroll a competitor's full history and compare any two versions of their page to see how their messaging evolved over time.
- ComparedJun 145 days agoSwitched hero to an autoplay product video
- Jun 910 days agoAdded an annual pricing toggle (save 20%)
- May 2822 days agoNew social-proof logos in the trust bar
- ComparedMay 16Apr 16 · baselineRewrote the headline around “time saved”
Competitor momentum score
See which rivals are shipping hard and which have gone quiet, so you know exactly who is worth watching this month.
Alerts where you already work
Get notified the moment a page changes by email, Slack, Discord, or webhook. No more manually re-checking competitor sites.
Pricing CTA reworded + new annual toggle
Hero headline and social proof updated
Added a free tier to the pricing table
Removed “no credit card” line from signup
Save the changes worth copying
Star the changes that inspire you into a swipe file, then share reports and public watchlists with your team or audience.
Section-level, mobile and desktop
Monitor just the sections you care about and capture both mobile and desktop, so a hidden mobile-only test never slips past you.
Learn from every competitor move
Use SpyLand.ing to monitor competitor landing pages daily, capture before/after screenshots, and get AI copywriting insights on every change. Start with one competitor free.
See plans & pricingStop guessing what
your rivals are testing.
Get an alert the moment a competitor rewrites their copy or pricing, with AI telling you why they did it and what to test next.
Ready to spy on your competitors?
Add your first competitor and let SpyLand.ing catch every copy, pricing, and CTA change for you. Free to start.
Pricing
Simple pricing, no surprises.
Start free and upgrade when you need more. No hidden fees.
free
Track 1 competitor with weekly checks and 7-day history
$0
USD
Billed monthly
- 1 Monitored Page
- 7-day history
- 1 Team Member
- Weekly checks & email alerts
solo
5 competitors, daily checks, unlimited history and alerts
$10
USD
Billed monthly
- 5 Monitored Pages
- Unlimited history
- 1 Team Member
- Daily checks
- AI copywriting analysis
- Slack, Discord & webhook alerts
business
30 competitors, daily checks, unlimited users and history
$100
USD
Billed monthly
- 30 Monitored Pages
- Unlimited history
- 100 Team Members
- Public watchlists & share links
- Priority support
Everything you want to ask
What is SpyLand.ing?
SpyLand.ing is a dead-simple competitor monitoring tool. You add your competitors' landing-page URLs, we check them automatically every day, and the AI tells you what changed, why they did it, and what to test on your own page.
How does it detect changes?
We use a markdown-first approach: we convert each page to clean content and compare that, instead of pixels. CSS, animations, and script noise are ignored, so you only get alerted about real copy, pricing, structure, and CTA changes.
What does the AI actually tell me?
For every meaningful change you get three things: what changed, why they likely changed it (the conversion strategy), and 3-5 concrete things to test on your own landing page.
How will I get notified?
Alerts arrive by email plus Slack, Discord, or webhook. You also get before/after screenshots, a version-comparison timeline, and an optional weekly AI briefing.
Who is it for?
Indie hackers, course creators, and small SaaS teams of 2-5 people who want to learn from competitors without heavyweight enterprise tools.
How often are competitors checked?
The Free plan checks weekly, while Solo and Business check daily. Solo and Business also keep unlimited history so you can scroll a competitor's full change timeline.
How much does it cost?
Free covers 1 competitor with weekly checks and 7-day history. Solo is $10/mo for 5 competitors with daily checks, unlimited history, and alerts. Business is $100/mo for 30 competitors and unlimited team members.
Since we started with SpyLand.ing, I stopped manually checking competitor sites. The daily alert lands in Slack and I already know what they changed before my coffee.
Eva
Content Creator
A competitor swapped their whole pricing table overnight. SpyLand.ing flagged it instantly and the AI explained the play, so we adjusted our offer the same week.
Lucas
Solo Founder
The markdown-first detection is the killer feature. I never get noise from animations or layout tweaks, only the copy and CTA changes I actually care about.
Mia
Conversion Specialist
I was skeptical AI insights would be useful, but SpyLand.ing gives me a real list of things to test on my page, not vague summaries.
Noah
Indie Hacker
The version timeline let our team see how a rival's messaging evolved over six months. SpyLand.ing turned that into a strategy doc in minutes.
Isabella
Product Marketer
The swipe file is where good ideas go now. Whenever a competitor ships a great headline, I star it and revisit it on my next landing-page rewrite.
Oliver
Freelancer
Before/after screenshots plus the copy diff make it obvious what to copy and what to ignore. It feels like having a competitor research intern on autopilot.
Sophia
Course Creator
SpyLand.ing caught a mobile-only CTA test we never would have seen on desktop. Section-level monitoring is genuinely worth the price alone.
Elijah
Growth Lead
The momentum score tells me which rivals are shipping hard and which went quiet, so I spend my attention on the competitors that actually matter.
Charlotte
SaaS Founder
The weekly AI briefing is the one email I always read. It sums up every competitor move and tells me what to do about it. No more open tabs.
James
Startup Operator